IT industry leader Ian Hamilton, President of the Technology Sector at The NPD Group, shares his insights on why a partnership between IT and medical affairs teams is a necessity. 1. What’s the role of IT alongside medical affairs, when it comes to technology that supports both internal and external…

Successfully engaging HCPs is key to ensuring a therapy reaches patients throughout the lifecycle, which is why insight into their priorities has never been more crucial. …

Though building a chat platform internally might seem attractive, it can drain resources and will likely exceed anticipated timelines. Here’s what to consider when deciding which option is best for your organization and how an experienced SaaS company can help. 1. What are you looking to accomplish? The first step…

Chatbots are a cost-effective way for companies to respond to customers at scale. Especially as the push to digital over in-person continues, the adoption of conversational AI has accelerated. Here are the top 3 reasons why a chatbot is a key feature of any life sciences website. 1. Meeting customer…

Patient chatbots offer on-demand information covering a range of topics related to brands, products and conditions. They can also help facilitate HCP appointments, lead patients to discussion guides, information on savings programs and more. Here are the top 5 frequently asked questions when deploying a patient chatbot.

Chatbots deliver an on-demand, compliant and expert interface. They can provide on and off-label support, help companies manage the complexities of product awareness and increase HCPs engagement. Here are the top 5 frequently asked questions from customers looking to deploy a medical info chatbot.

With conversational artificial intelligence (AI), humans can theoretically interact with machines — you’ve likely experienced this when using any online chatbot or virtual assistant such as Siri. The goal of a typical chatbot is to provide information, for example, a user may ask: “What time does X cafe close?” …