By Richard Marcil, Chief Customer Officer, and Cheryl Burt, VP Strategy, conversationHEALTH Through the pandemic, much of our work had been focused on healthcare professional (HCP) engagement — the burning issue for most Life Science companies. Clearly, a long-term trend of declining HCP access turned into a collapse, as both…

Ian Hamilton, Company Director at Original Digital Limited (formerly Medical Affairs Global IT for Lilly) Shai Blackwell, Managing Director, Europe at conversationHEALTH IT plays an important role when it comes to the implementation of new technologies in the pharmaceutical industry. Here we speak with IT industry leader Ian Hamilton to…

Ian Hamilton, Company Director at Original Digital Limited (formerly Medical Affairs Global IT for Lilly) and Shai Blackwell, Managing Director, Europe at conversationHEALTH Covid-19 has had a massive impact on Pharmaceutical Medical Affairs teams, and like many other industries, it has tested their functions in digital maturity, capabilities, tools, and…

Sheila Patel, Vice President of Business Technology at Capgemini Invent and Richard Marcil, CCO at conversationHEALTH Not that long ago — prior to COVID — when a patient wanted to participate in a patient assistance program, they often had to print and then fax or mail a paper application, go…

Richard Marcil, CCO at conversationHEALTH and Sheila Patel, Vice President of Business Technology at Capgemini Invent The effectiveness of the traditional commercial model had been eroding for some time and the pandemic brought it to a grinding halt. It was nearly impossible to call on customers in person in 2020…

Richard Marcil, CCO at conversationHEALTH and Dr. Andrew Rut, CEO at MyMeds&Me The world is in a race to vaccinate its population. The USA alone is vaccinating 2.2 million people per day and generating up to 20,000 medical inquiries and safety reports per day for vaccine manufacturers, providers, and health…

Richard Marcil, Chief Customer Officer at conversationHEALTH and Michelle Bridenbaker, Global Medical Information Lead at Idorsia There’s little doubt that, on the back of COVID-19, business recovery and health professional engagement will be digital. Most challenging has been the reinvention of the Life Sciences Commercial go-to-market model. Adding a new…

Mojdeh Toyserkani, Vice-President of Delivery, conversationHEALTH Contact centers remain a primary communication channel to deliver Medical Information and Drug safety services to HCPs and patients. Now, most rely on traditional Interactive Voice Response (IVR) systems with push button technology and complex menu options. These can confuse customers, instead of directing…

Richard Marcil, Chief Customer Officer at conversationHEALTH 2020 tested the tenacity and ingenuity of the Life Sciences industry as the pandemic took hold, raged on and brought much of the world to a grinding halt. Never was the search for therapies and vaccines so urgent, intense and widespread. And the…